Sunday, July 15, 2012

How To Earn Money Using Your Blog: Website Advertising

A lot of sites use direct advertising as a way to gain financially from maintaining a personal website. The only challenge with this, however, is finding advertisers who will want to promote their products on your site or blog. After deciding that you want to monetize your site, the next logical step is to prepare your blog or website.

You first need to determine if your site attracts high traffic. Although there are no hard and fast figures, the generally accepted number would be more than a thousand visitors a day. If the site does not have numbers that high, then it is advisable to work on your website to attract more visitors before you approach any advertisers.

Remember that a site's popularity is not the only factor to be considered. The audience of the site should cater to a specific demographic. A website that does not appeal to a specific group is not very attractive to advertisers who want to reach specific people who might be interested in the product.

Marketers look for a website that has a professional-looking design. Using an expert web designer can be a good investment if you want to ensure that more marketers would consider your site. Advertisers will reject a website with bad graphics and cluttered page lay-outs.

The potential sponsors of your site should be able to see good visibility for web banners in your site. The marketers will examine the website to determine if there is enough space to fit in any ads. They want visibility from your website and you need to be able to show that you can provide it.

Since you need to emphasize ads, get Adserver software to track your web statistics and handle the rotation of banners. If it's a Wordpress blog or site then you can opt for a WP-Ads type of plug-in. This is for monitoring the number of visitors that are clicking the ads displayed in the site.

Put an "Advertise Here" sign in a space you have allotted for that purpose to attract potential advertisers. It can be a page where you talk about what your website is about and the level of audience you get regularly. This is a good factor to find advertisers who are looking for websites that will advertise their products.

If you don’t like idly waiting then you can be the first to approach various potential sponsors to make them consider your site as a prime advertising spot. You can do this by searching on the Internet and look for a site that sells products. Once you find a company or website that you think might be interested in advertising their products, contact them.

After you find a sponsor, the next thing is discussing about your charge for the advertisement space on your website. It is a business first and foremost, so advertisers will always make sure that the money they spend would benefit their company well. If you have a site whose audience is their exact target market and if you can draw in a lot of potential customers for the company then you can charge a higher rate.

Website advertising is a great way of making money with your website. The main objective is to find companies willing to advertise on your website. Initially, it would take a lot of hard work but once you have accomplished the main points you can expect a steady stream of income. Know how to make your website earn money through website advertising. Go to my friend's blog.